Archive for the ‘general’ Category

A committed group of people to spread the word

Monday, August 10th, 2009

Who spreads your word? " In order for an idea to spread, someone has to do the spreading. In the dark ages (ten years ago), the only way to spread your idea on a large scale was to do it yourself. Lots and lots of ads. Today, marketers get all sweaty ...

Design Blog

Wednesday, August 5th, 2009

Check out thoughtful and intelligent product design commentary at BJ Speak.  I don't know much about the subject but I love well-designed items.

Gladwell pick-up material

Tuesday, August 4th, 2009

Funny article on how Malcolm Gladwell's books  can be applied to picking up women.  If he had only been around 25 years ago... Be sure to also check out the inside jokes in the comments section.

90% of consumers trust recommendations from people they know

Monday, August 3rd, 2009

This is a very interesting  survey done by The Nielsen Company. Recommendations are a form of advertisement that come with an high level of trust if they are generated by people you know. This report is fully supporting the effort and focus of Trustedones and it's worth reading. For more data ...

A new way to learn to cook

Monday, August 3rd, 2009

I just recommend an interview by one of my favorite authors, Michael Pollan:  http://www.trustedones.com/listing/view/dr7YwAGfur3RvcaocbDfzs As Pollan says: The question is, Can we ever put the genie back into the bottle? Once it has been destroyed, can a culture of everyday cooking be rebuilt? One in which men share equally in the work? ...

Challenges of “wisdom of the crowds”

Sunday, August 2nd, 2009

I was interested to hear a story today about Netflix's attempts to improve recommendations.  You can check it out here: http://www.onthemedia.org/transcripts/2009/07/31/06 It reminded me of a show I saw recently on the challenges and failures of computer match-making.  I'm increasingly getting the feeling that computer scientists over-estimate the ability of programs to ...

Local vs. stuff, eh …what?

Tuesday, March 10th, 2009

One of the most challenging user-facing things on TrustedOnes was the design of the Find page. To have one place for recommending both, the things with an address (plumber, hairdresser, restaurant, bookstore...) and those without one  (a book, movie, website) was a powerful concept, but implementing in a way that ...

Newsflash #3: Thanks and goodies for all!

Monday, December 29th, 2008

Happy Holidays! As we say farewell to 2008, and two official months of TrustedOnes, we are immensely proud and thankful for all of you who share this achievement. From recommendations, ideas, brainstorming sessions, to developing applications and widgets, we wouldn't be here without your support. A huge thank you, and to a ...

Nexgen transforms marketing

Tuesday, November 11th, 2008

A very interesting BusinessWeek article on the new realities of marketing and how the social web has changed the effectiveness of the good 'ol ad. If the research holds true, TrustedOnes should be well positioned to serve the needs of the next gen. Click here to read the article

Newsflash #2: Big news, and now what?

Thursday, October 30th, 2008

Big news: On October, 20th 2008, TrustedOnes.com officially opened it's doors! We help you remember, recommend and share things that you care about, and in the process, we all send more customers to great local businesses we love! It's about friends, sharing and promoting what's good and worth supporting out there. Now what? ...