Searching for Trouble, Ken Auletta article in October 12, 2009 New Yorker
October 10, 2009 – 9:46 am I felt like I was reading TrustedOnes materials in the current New Yorker (sorry, this is just a link to an abstract unless you are a subscriber):“…And while Google can offer advertisers a broader base of data, social networks like Facebook, Twitter and Ning retain more in-depth information about individuals and their community of friends. Who wouldn’t prefer the recommendations of friends over Google’s algorithms?”
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